If a business had enrolled for a campaign and it met with a considerable amount of success from it, can it then afford to stop SEO initiatives? It is an oft-repeated query to which only one answer can be provided and that is – ‘NO, SEO initiatives should not be stopped after a business has enjoyed success with it’. Now, one may wonder – why it should not be stopped? To get an answer to this query, one has to consider many other aspects in which an SEO can be further helpful for the business.
In fact, the digital marketing technique is always an ongoing activity that must be performed no matter how successful a business becomes. Only the scale and outlook of a campaign may differ depending upon a favorable result. Hence, we will try to find out the reasons for continuing with it and its significance after a business achieves success through it.
- SEO is a dynamic technique – Unlike conventional marketing techniques, SEO is a dynamic process and depends on the search engine. Google has a sort of monopoly in this segment and at present, it attaches great importance to the presence of backlinks in pointing a website. However, things can change real quickly so that Google may announce one fine day that backlinks may not be as important as the amount of content. In such a scenario, a whole campaign may have to revisited and relevant changes may have to be made. Therefore, a business should stay prepared at all times and carry on with SEO initiatives so that, if needed, modifications can be done quickly.
- There is no room for complacency – If an SEO campaign has achieved its objective of a higher ranking, it does not mean that the site will continue to be there forever without any further effort. Most search engines, including Google, take into account a content’s freshness as well as the recent number of links that have linked with it. Therefore, if a site is not updated regularly, new links may not be attained and the site may lose its relevance within some time. Hence, there is no room for any complacency in an SEO sphere and it must go on to fetch the desired result every time.
- Competitors will also try to catch up- There is sufficient competition in every sector nowadays and hence an SEO campaign must maintain its lead after attaining its goal. Competitors can make use of the latest methods and technologies evolving in this field and staying abreast with the latest methodologies is highly desired for any business. Moreover, search engines may also evolve over time and unless and until one is not in sync with them, retaining a good rank on a Search Engine Result Page (SERP) may not be possible. Hence, it is really essential to keep a close watch on the market after attaining a favorable result through an SEO initiative.
Those businesses that have experienced an SEO-edge and benefited from the tactic adhere to it all times irrespective of its position in a SERP. Large, cash-rich organizations that are beneficiaries of this digital marketing technique still carry out some form of SEO so that a certain amount of resources and time may still be dedicated for it. Hence, SEO is an ever-evolving practice and should be done at all times to stay relevant as a business.…